工商管理专业英语（第二版）
￥38.00定价
作者： 李桂华，郑琦
出版时间：2007-09
出版社：华东师范大学出版社
- 华东师范大学出版社
- 9787567528833
- 2版
- 150588
- 42249948-3
- 16开
- 2007-09
- 管理学
- 工商管理
- H31
- 经管
作者简介
内容简介
本书内容将在第一版的基础上，涵盖内容更宽泛，包括管理学原理、市场营销管理、财务管理、人力资源管理、国际企业管理和电子商务等领域的英文文献及专业术语，帮助相关学生熟悉专业英语的文体结构、风格特征及修辞技巧，为将来工作实践或专业文献阅读打下较为坚实的专业英语基础。
目录
Unit 1 The Evolution of Management as a
Field of Study
Unit 2 The Scope of Management
Unit 3 What are Orgnizations ?
Unit 4 Developing Qpality and Competitive
Advantage
Unit 5 Competitive Industry Environment Analysis
Unit 6 Materials and Process ~ Management
of a Company
Unit 7 Operating Statement of a Company
Unit 8 Human Resource Management： An Overview
Unit 9 Types of Marketing Research
Unit 10 Defining Customer Value and
Satisfaction
Unit 11 Delivering Customer Value and
Satisfaction
Unit 12 Retailer Marketing Decisions
Unit 13 Integrated Logistics Management
Unit 14 The Characteristics of Services and
Their Related Marketing Strafegies
Unit 15 How to Set a Price on a Product ，
Unit 16 Steps in Developing Effective
Communication
Unit 17 Sales Promotion
Unit 18 The Realities of Public Relations
Unit 19 Personal Selling
Unit 20 Functions of Advertising
Key to Exercises
Field of Study
Unit 2 The Scope of Management
Unit 3 What are Orgnizations ?
Unit 4 Developing Qpality and Competitive
Advantage
Unit 5 Competitive Industry Environment Analysis
Unit 6 Materials and Process ~ Management
of a Company
Unit 7 Operating Statement of a Company
Unit 8 Human Resource Management： An Overview
Unit 9 Types of Marketing Research
Unit 10 Defining Customer Value and
Satisfaction
Unit 11 Delivering Customer Value and
Satisfaction
Unit 12 Retailer Marketing Decisions
Unit 13 Integrated Logistics Management
Unit 14 The Characteristics of Services and
Their Related Marketing Strafegies
Unit 15 How to Set a Price on a Product ，
Unit 16 Steps in Developing Effective
Communication
Unit 17 Sales Promotion
Unit 18 The Realities of Public Relations
Unit 19 Personal Selling
Unit 20 Functions of Advertising
Key to Exercises
