跨境电商实用英语 / 21世纪高职高专规划教材·跨境电子商务系列、高等职业教育十三五规划精品系列教材
￥44.80定价
作者： 王琼
出版时间：2018年6月
出版社：中国人民大学出版社
- 中国人民大学出版社
- 9787300257907
- 223321
- 64215261-5
- 16开
- 2018年6月
- 370
- 工商管理
- F713.360；H319.39
- 跨境电子商务
- 高职高专
内容简介
《跨境电商实用英语》这部教材围绕跨境电商术语、跨境电商函电、跨境电商客服三大版块，设计了Cross-border E-commerce Platforms, Product and Store Description,Customer Purchase Process, Payment Method, Pre-sale Communication, Communicating with Buyers, After-sale Communication等主要教学内容。每个单元围绕一个主题，包含Lead-in, Text Study, Knowledge Points Study, In-class Exercises and Extended Practice等环节。结合丰富的案例、真实的语料、多样化的学习资源，满足学习者的不同需求，打造具有较高英语应用能力的跨境电商专业人才。
目录
Unit 1 Overview of Cross-border E-commerce Chapter 1 Concept and Characteristics of Cross - border E-commerceChapter 2 The Significance of Cross-border E-commerceChapter 3 Cross - border E-commerce Development in ChinaChapter 4 Customer Service of Cross - border E-commerceUnit 2 Introduction to Main Cross-border E-commerce PlatformsChapter 1 Chapter 2 AliExpressChapter 3 Amazon Platform（B2B）Chapter 4 Amazon Platform (B2C)Chapter 5 DHgateChapter 6 E-commerce Platforms in Different CountriesUnit 3 Pre-sale Services of Cross-border E-commerceChapter 1 Store DescriptionChapter 2 Title DescriptionChapter 3 Product DescriptionChapter 4 Platform-inside MarketingChapter 5 SNS MarketingChapter 6 SEO/SEM Unit 4 On-sale Services of Cross-border E-commerceChapter 1 Product Information InquiryChapter 2 PaymentChapter 3 Price NegotiationChapter 4 Product packagingChapter 5 Shipment and DeliveryUnit 5 After-sales Services of Cross-border E-commerceChapter 1 Disputes and Complaints Chapter 2 Comments on Product/Service Chapter 3 Customer MaintenanceChapter 4 Consumer Habits and Characteristics of Major Countries (I)Chapter 5 Consumer Habits and Characteristics of Major Countries (II)AppendicesAppendix I Products Catalogues 商品分类名称中英文对照Appendix II The Introduction to the Countries that the Belt and Road Initiative Involves ”一带一路”沿线国家介绍参考文献
