职通商务英语（第二版）综合教程1
作者： 贺雪娟等
出版时间：2016-03
出版社：高等教育出版社
获奖信息：“十二五”职业教育国家规划教材
- 高等教育出版社
- 9787040446234
- 2版
- 84415
- 61244126-1
- 平装
- 异16开
- 2016-03
- 284
- 169
- 文学
- 外国语言文学
- F7
- 商务英语
- 五年制高职 高职
《职通商务英语综合教程1（第2版）》包含10个教学单元以及3个复习单元，主要讲述国际贸易、市场营销、广告等内容，供一个学期使用。
本书内容新颖，选材力求涵盖商务活动中各个部分的内容，着重介绍商务专业基础理论知识和专业技能，既具理论性，又易于操作。教材基于“商务技能+英语知识=核心竞争力”的编写理念，力求在企业战略、市场营销、人力资源、企业文化、经营运作等商务环境中培养学生的英语交际能力。教材在内容安排上注重了语言的体验观、语用观，体现了商务英语的科学性、系统性、实用性，主要适用于高职高专商务英语专业和国际贸易专业的学生，同时也可供与经贸相关的其他专业的学生和商务英语自学者使用。
Unit 1 Business Kaleidoscope
SectioI Lead-in
SectioII Reading What Is Business?
SectioIII Language Focus
SectioIV Business Writing Business Letters
SectioV Listening & Speaking Expressing Opinions
SectioVI Business Etiquette Dos and Don'ts iUSA
Unit 2 Business Enterprise
SectioI Lead-in
SectioII Reading What Kind of Business Enterprise is Best for You?
SectioIII Language Focus
SectioIV Business Writing A Company Profile
SectioV Listening & Speaking Presenting a Company
SectioVI Business Etiquette Manners
Unit 3 Business Plan
SectioI Lead-in
SectioII Reading Business Plan
SectioIII Language Focus
SectioIV Business Writing Agenda
SectioV Listening & Speaking Holding a Meeting
SectioVI Business Etiquette Business Meeting Etiquette
Review of Units 1-3
Unit 4 Business Relationship
SectioI Lead-in
SectioII Reading What Is Corporate Entertainment?
SectioIII Language Focus
SectioIV Business Writing Business Cards & Business Greeting Cards
SectioV Listening & Speaking Socializing
SectioVI Business Etiquette Greetings and Introductions iBusiness
Unit 5 Marketing
SectioI Lead-in
SectioII Reading The Marketing Mix
SectioIII Language Focus
SectioIV Business Writing Telephone Messages
SectioV Listening & Speaking Business Telephoning
SectioVI Business Etiquette Telephone Manners
Unit 6 Advertising
SectioI Lead-in
SectioII Reading Advertising
SectioIII Language Focus
SectioIV Business Writing A Short Product Description
SectioV Listening & Speaking Presenting a Product
SectioVI Business Etiquette What Should the SalespersoDo?
Review of Units 4-6
Unit 7 Retail Business
SectioI Lead-in
SectioII Reading Retail Trade
SectioIII Language Focus
SectioIV Business Writing Business Memo
SectioV Listening & Speaking Offering Help
SectioVI Business Etiquette Tips for Cross-Cultural CommunicatioiLanguage
Unit 8 Banking
SectioI Lead-in
SectioII Reading The Business of Banking
SectioIII Language Focus
SectioIV Business Writing Notice
SectioV Listening & Speaking Giving and Asking for Advice
SectioVI Business Etiquette Good Banking Etiquette
Unit 9 E-Business
SectioI Lead-in
SectioII Reading What Is E-business?
SectioIII Language Focus
SectioIV Business Writing Email
SectioV Listening & Speaking Making Suggestions
SectioVI Business Etiquette Business Email Etiquette
Unit 10 Customer Service
SectioI Lead-in
SectioII Reading What Is Customer Service?
SectioIII Language Focus
SectioIV Business Writing Letters of Complaint; Adjustment Letters
SectioV Listening & Speaking Dealing with Complaint
SectioVI Business Etiquette TeCommandments of Customer Service
Review of Units 7-10
Glossary
