- 上海交通大学出版社
- 9787313059598
- 1-5
- 356690
- 2018
作者简介
内容简介
本书结合具体的会展实践活动，按照活动的先后次序和不同主题，分十个单元安排角色会话，使读者熟悉并掌握会展实务中的常用英语词汇和表达法。每个单元后还配有讲解和词汇练习，为读者答疑解惑，帮助读者进一步巩固学到的知识。本书还有配套的光盘，也是读者练习会展英语听力和口语的绝佳材料。
目录
PartⅠ Organizing a Professional Trade Show展览篇
Chapter One Planning a Trade Show(项目策划)
Chapter Two Undertaking the aroject(接受任务)
Chapter Three Sales Promotion(招展阶段)
Chapter Four Pushing for Decision of Participation(催促参展)
Chapter Five Follow-up Services for Exhibitors(展商参展服务)
Chapter Six Reception Work On-Site(现场接待)
Chapter Seven Media Relations(媒体公关)
Chapter Eight After-show Work(展后总结)
PartⅡ Organizing a Professional Conference会议篇
Chapter Nine Association Meeting Planning(会议策划)
Chapter Ten Execution of the Meeting Plan(会议实施)
附录
Chapter One Planning a Trade Show(项目策划)
Chapter Two Undertaking the aroject(接受任务)
Chapter Three Sales Promotion(招展阶段)
Chapter Four Pushing for Decision of Participation(催促参展)
Chapter Five Follow-up Services for Exhibitors(展商参展服务)
Chapter Six Reception Work On-Site(现场接待)
Chapter Seven Media Relations(媒体公关)
Chapter Eight After-show Work(展后总结)
PartⅡ Organizing a Professional Conference会议篇
Chapter Nine Association Meeting Planning(会议策划)
Chapter Ten Execution of the Meeting Plan(会议实施)
附录
