PART 1 Strategy Analysis 
CHAPTER 1 What Is Strategy and Why Is It Important? 
CHAPTER 2 The Strategic Management Process 
cHAPTER 3 External Analysis: Industry Structure, Competitive 
CHAPTER 4 Internal Analysis: Resources, Capabilities, and Activities 
PART 2 Strategy Formulation 
CHAPTER 6 Business Strategy: Differentiation, Cost Leadership, and Integration 
CHAPTERCASE 7 From Encyclopedia Britannica to Encarta to Wikipedia 
CHAPTER 8 Corporate Strategy: Vertical Integration and Diversification 
CHAPTER 9 Corporate Strategy: Acquisitions, Alliances, and Networks 
CHAPTER 10 Global Strategy: Competing Around the World 
PART 3 Strategy Implementation 
CHAPTER 11 Organizational Design: Structure, Culture, and Control 
CHAPTER 12 Corporate Governance, Business Ethics, and Strategic Leadership 
PART 4 Minicases 
MINICASE 1 Michael Phelps: Strategizing for Gold 
MINICASE 2 Strategy and Serendipity: A Billion- Dollar Bonanza 
MINICASE 3 The Home Depot’s Eco Options Boost Profit Margins 
MINICASE 4 Starbucks: Re-creating Its Uniqueness 
MINICASE 5 GE under Jack Welch vs. Jeffrey Immelt 
MINICASE 6 JetBlue: Losing the Magic Touch? 
MINICASE 7 Which Automotive Technology Will Win? 
MINICASE 8 Core Competencies: From Circuit City to CarMax 
MINICASE 9 P&G’s New Corporate Strategy: “Connect+Develop” 
MINICASE 10 The Wonder from Sweden: Is IKEA’s Success Sustainable? 
MINICASE 11 Sony’s Silos Prevent Collaboration Across Divisions 
MINICASE 12 PepsiCo’s Indra Nooyi: “Performance with a Purpose” 
PART 5 Cases 
CASE 1 IBM and the Emerging Cloud-Computing Industry ? 
CASE 2Healthymagination at GE ? 
CASE 3Cola Wars in China: The Future is Here 
CASE 4UPS in India—A Package Deal? ? 
CASE 5Apple after Steve Jobs ?