国际商务谈判（英文版）（第二版） / 全国高等院校商务英语专业规划教材
￥32.00定价
作者： 刘园，刘鑫爽，王健，彭翱
出版时间：2017年10月
出版社：对外经济贸易大学出版社
- 对外经济贸易大学出版社
- 9787566318084
- 2
- 300550
- 2017年10月
- 217
内容简介
《国际商务谈判（英文版 第2版 本科）/全国高等院校商务英语专业规划教材》从国际商务谈判的实战性出发，理论和实务并举，知识性和普及性并重，根据国际商务谈判的规律，全景式地介绍了国际商务谈判从准备、组织到谈判技巧、战略及战术的相关知识。《国际商务谈判（英文版 第2版 本科）/全国高等院校商务英语专业规划教材》突出了跨文化方面的相关内容和对谈判人才的个性化培养的知识介绍。
目录
Part Ⅰ An Overview of International Business Negotiation
Chapter 1 Introduction to International Business Negotiation
Chapter 2 Preparation for Negotiation
Chapter 3 The Negotiation Process
Chapter 4 Closing Negotiation and Relevant Contract
Part Ⅱ Negotiation Mechanism
Chapter 5 Strategies and Tactics
Chapter 6 Game Theory Perspective
Chapter 7 Obstacles and Risks
Part Ⅲ Practical Negotiation and Self-development
Chapter 8 Being a Good Negotiator
Chapter 9 Negotiation in Different Business Fields
Chapter 10 Different Cultures and Business Negotiation
Deep Reading
Final Test
KEYS
Chapter 1 Introduction to International Business Negotiation
Chapter 2 Preparation for Negotiation
Chapter 3 The Negotiation Process
Chapter 4 Closing Negotiation and Relevant Contract
Part Ⅱ Negotiation Mechanism
Chapter 5 Strategies and Tactics
Chapter 6 Game Theory Perspective
Chapter 7 Obstacles and Risks
Part Ⅲ Practical Negotiation and Self-development
Chapter 8 Being a Good Negotiator
Chapter 9 Negotiation in Different Business Fields
Chapter 10 Different Cultures and Business Negotiation
Deep Reading
Final Test
KEYS
